For brands

Your product hits two hundred shelves. What happens after is a guess.

Product leaves the dock and disappears into a sell-through layer the brand does not own. The platform brings that record back into view.

Where brand visibility ends

  1. Truck leaves the dock

    Manifest closes inside Metrc. Brand control ends at handoff.

  2. Retailer takes possession

    Inventory lands on the shelf. Merchandising sits downstream.

  3. Display decisions are made

    Placement, order, and discounts set by retailer, not brand.

  4. Sell-through stays downstream

    POS sees the basket move. Brand sees no aging invoice.

The brand blind spot

You shipped the brand. The retailer shapes the record after that.

A brand team sees what left the warehouse and what was invoiced. What sits between, namely sell-through evidence by SKU and account on a daily cadence, is missing.

Inventory leaves the dock fully tracked

Inventory leaves the dock fully tracked

The transfer manifest closes inside Metrc. Package IDs, weights, and license endpoints get stamped. Compliance considers the move complete when the dispensary accepts the transfer.

Sell-through stays inside the retailer

Sell-through stays inside the retailer

The dispensary POS captures every basket. That data sits behind the retailer's stack. Headset reads 970M+ transactions and 61M SKUs across 3,500+ retail partners. Headset, 2023.

AR ages against an unverifiable trigger

AR ages against an unverifiable trigger

Terms read net 30, net 45, or pay-on-sell-through. The trigger event lives in a system the brand cannot see. Whitney Economics put 2023 industry delinquencies at $3.82B. Whitney, 2024.

What brand teams see

Six questions a brand team should be able to answer any morning of the week.

The six capabilities below answer what is selling, where it is selling, how fast it is moving, by which package, with which account, and against which payment term. One record, six lenses.

Sell-through by product family

Matched dispensary sale events roll up by SKU, strain, format, and parent product family. Velocity compares across regions and accounts without exporting six reports from three systems.

Performance by retail account

Each dispensary moves, reorder cadence, days since last receipt, and payment status. Top-ten accounts surface without spreadsheet math.

Inventory at each dispensary

Last-known on-hand by package, derived from received units minus reported sell-through. The view flags accounts on aging inventory before a sales rep walks in cold.

Package-level provenance

Every matched sale links back to the originating Metrc package, manufacturing batch, and test record. Recall scoping, COA disputes, and authenticity checks resolve against source.

Receivable context by account

Open invoices line up next to sell-through evidence for the same account, in the same view. Collections moves from "where is our money" to a shared record of what moved.

Daily brand digest

A morning digest summarizes matched sales, new exceptions, accounts trending past terms, and packages sitting unsold past expected velocity. One screen before the sales meeting.

Data flow for brands

From manufacturer transfer to retail sell-through, by SKU and by account.

The five steps below move authorized transfer data, compliance sale events, and supplier-side product context into a single brand-facing record. Each step is a state in the system, not a promise.

  1. Brand transfer

    Manufacturer to dispensary transfer logged in Metrc with package IDs, weights, and timestamps.

  2. Retail receipt

    Dispensary accepts the manifest. Compliance shows product as transferred. Obligation clocks open.

  3. Sell-through event

    Dispensary records the consumer sale through POS and Metrc. The trigger most payment terms reference.

  4. Package match

    Each retail sale event matches back to the originating Metrc package and the brand's supplier record.

  5. Brand view surfaces

    Matched data appears in the brand dashboard with days-on-shelf, velocity, and receivable context.

Inside the brand org

Different teams. One shared record.

Each role inside a brand organization reaches for the same data through a different lens. The platform serves all of them off one matched record, which removes the version-of-truth arguments.

Sales and accounts

Reps walk into account reviews with sell-through by SKU, weeks-of-cover at the dispensary, and reorder windows already calculated. The pitch leans on what moved, not what was invoiced.

Finance and AR

Open receivables sit next to the sell-through that should have triggered them. Aging reconciles against retail movement at the package level. Write-off decisions get cleaner.

Operations and supply

Last-known dispensary inventory rolls up by SKU and region, informing production runs and packaging cadence. Slow-moving accounts flag before reorders ship.

Marketing and insights

Velocity, attach rates, and regional skews surface from matched sale events rather than third-party panels. Promotion windows align with the accounts where lift shows up first.

Boundaries

What Leonidas is not building for brands.

The platform stays in its lane. Brand teams use it as the visibility layer between Metrc, dispensary POS data, and the AR ledger. Four adjacent categories are explicitly out of scope.

Not a brand marketplace

The platform does not match buyers to sellers, list inventory, or execute wholesale orders. LeafLink (34 U.S. markets) and Nabis serve that layer of the supply chain.

Not a POS replacement

The platform does not run dispensary checkout, manage budtenders, or replace the retail stack. It reads compliance sale events that Dutchie, Treez, and Flowhub already produce.

Not a payment processor

The platform does not move money, hold funds, settle invoices, or route ACH. It tracks the record of what is owed and what cleared. Routing remains future-state.

Not a marketing tool

The platform does not run campaigns, schedule promotions, or store consumer data. The data surface is license-to-license: brand, retailer, package, sale event.

Until the records connect, a brand's reach ends at the truck.

Visibility first. Reconciliation first. Audit-ready evidence by SKU and account.